top of page

The Evolution of My Logo Designs: From Sketches to Digital Masterpieces

  • Writer: Lucia Hassard-Wooten
    Lucia Hassard-Wooten
  • Sep 22
  • 2 min read

When I look back at the logos I’ve created over the years, I see more than just designs—I see a creative journey. Some logos started as rough hand-drawn sketches on paper (with plenty of doodles in the margins). Others came to life through hours of refining shapes, colors, and typography on screen. And some were a little bit of both: hand-drawn ideas that found their full glow once I enhanced them digitally.


Various types of logo design samples

Hand-Drawn Beginnings ✏️

Before software became second nature to me, I always started with a pencil. Hand-drawing logos let me explore ideas freely—without worrying about perfection or alignment. Some of these early sketches make me laugh now (hello, uneven circles and wobbly lines), but they were the foundation of what would later become strong, professional logos.


Transition to Digital 💻

As I grew as a designer, I learned how powerful digital tools could be. Suddenly, I could perfect symmetry, play with infinite color palettes, and scale designs without losing quality. But here’s the thing: I didn’t leave hand-drawing behind. Instead, I blended the two. A lot of my logos still start with a sketch, then get refined digitally to bring them to life.


Blending Art + Technology 🎨

Some of my favorite logos combine both worlds. I’ll sketch out an idea that feels authentic and organic, then polish it up digitally so it’s crisp, versatile, and ready for real-world use. This mix allows me to keep that human touch while delivering something professional and modern.


ree

Why It Matters for Clients 🌟

Your logo is often the first impression your audience has of your brand. It needs to tell your story quickly, clearly, and memorably. That’s why I take time with the process—sometimes messy, sometimes technical, always thoughtful. Every swirl of a pencil or click of a mouse builds toward something that feels uniquely you.


Looking Back to Move Forward

When I line up my logos from years past, I see growth—not just in skill, but in understanding how design communicates.



Some old designs make me cringe (and laugh), but they’re also proof of the journey. Every logo I’ve created has taught me something, and that knowledge carries into each new project.


Takeaway for business owners: Don’t underestimate your logo. It’s not just a pretty picture—it’s your identity, your first handshake, and your brand’s personality wrapped into one mark.

Comments


bottom of page